Japanese governor wants to use PewDiePie’s dog to promote tourism

YouTuber PewDiePie’s dogs were recently invited on a visit by the governor of Gunma Prefecture in Japan to promote tourism in the region.

Popular YouTuber PewDiePie shared the news in a video that his dogs, along with him and his wife Marzia, have been invited by the governor of Gunma Prefecture in Japan to visit the area to help promote tourism. PewDiePie has already expressed his love for his new life in Japan and seemed eager for a chance to further explore his new home.

The YouTube star, originally from Sweden, had bought a house in Japan in 2019 with the intention of moving there after having long expressed his love for the country. Although a home awaits him in Japan, PewDiePie’s move has been put on hold due to a combination of a global pandemic and the massive amounts of paperwork required to finalize the move. PewDiePie finally moved to Japan in 2022 with his dogs and family, and has settled into his new life since then as he plans the next steps in his influencer career.


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In a video shared on YouTube as a sponsored ad, PewDiePie reads a letter sent to his dogs, Edgar and Maya, by Gunma Prefecture Governor Ichita Yamamoto. Governor Yamamoto invites dogs and their humans to visit Gunma, located in central Japan, and highlights the area’s hot springs, natural beauty and food. Leaving Maya with a dog-sitter due to her advanced age, PewDiePie, Edgar, and Marzia jump into their car and begin the journey to Gunma Prefecture.

During the nearly 20-minute video, the trio explore what Gunma Prefecture has to offer with an itinerary that definitely seems more designed for humans than the canine guest of honor. Some of the highlights of the video include getting to see PewDiePie forging his own sword, enjoying “glamping” in a geodesic dome, and trying to escape a corn maze with Edgar’s help. PewDiePie recently announced that he’ll be posting less often on YouTube as he figures out what the next step in his career will look like, so this short travelogue is likely a welcome sight for fans of the prolific YouTuber.

While it might seem unusual to Western gamers for a town to recruit a YouTube gaming star and his dogs to promote tourism, the use of gaming and cartoon themes to promote tourism is not uncommon. in Japan. In fact, the city of Sagamihara in Japan recently unveiled two Gundam-themed manhole covers that will be installed in the city to increase tourism and honor its importance as a hub for space robotics research. PewDiePie’s latest video may not be what fans of his Let’s Play videos were hoping for, but it might lead a few gamers to visit Gunma Prefecture on their next trip to Japan.

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Source: PewDiePie/Youtube